Tuesday, December 24, 2019

Gender Discrimination Against Women During The Workplace

Gender Discrimination Against Women in the Workplace We have made a lot of strides for women in the workplace in the past couple of decades but the problem that still remains is discrimination. A women just wants to be treated like others in the workplace and not to be harassed, judged, looked down or might not be considered for the position because she is a women. According the Department of Labor Statistics 57% of women participate in the labor force, 70% of these women have children under the age of 18. And still there is a 21.1% wage gap between men and women. â€Å"Each new group of young women entering the workforce over the past 30 years has started out at a higher average hourly wage relative to men. However, the more recent groups of young women have also seen their wages fall relative to men during their work lives.† (Pew Research, 2013) Women have fallen to the waist side of men mostly because they are mothers and companies believe won’t be able to perform at work. Women often have to take on many different hat s when they are mothers including having to be a sole provider for her family and not being able to make the same amount of money makes it harder for her to do that. Women through the years have been discriminated against because they are mothers. Women that have small children and that are pregnant are looked at not being reliable, distracted by their children and not able to do as good as a job as a man. The issues involve women with children and orShow MoreRelatedGender Discrimination And Equal Employment Essay1465 Words   |  6 PagesGender Discrimination and Equal Employment Introduction Discrimination has existed since the beginning of time. Often time people discriminate upon individuals unintentionally, because of certain stereotypes that have associated with race, gender, and religion. The First Amendment of the United States gives each individual the freedom of not only religion, but expression, and speech. Yet, despite the many historic and recent efforts gender discrimination and inequality is still a major issue inRead MoreEmployment Discrimination Within The Workplace1079 Words   |  5 PagesEmployment Discrimination in Indonesia As stated on wikipedia.org, discrimination is action that denies social participation or human rights to categories of people based on prejudice. This includes treatment of an individual or group based on their actual or perceived membership in a certain group or social category, in a way that is worse than the way people are usually treated. This could be done directly or indirectly. Direct discrimination could arise from punishments and indirect discriminationRead MoreImproving Workplace Opportunities For Women1590 Words   |  7 PagesA century ago women were excluded from the opportunities which men enjoyed. Today, many countries including Canada have progressed significantly by creating anti-discrimination laws that have performed a critical role in expanding workplace opportunities for women. However, these laws failed to guarantee workplace equality since female workers still face discrimination through significant pay gaps for similar job duties, lack of representation in boards and high paying positions, and also face sexualRead MoreGender Bias in the Workplace: Its Origin, Cases and Solutions 1767 Words   |  7 Pages Gender Bias in the Workplace: Its Origin, Cases and Solutions Gender bias has long been an issue in the workplace. For decades women have suffered not only a pay gap but also an authority gap. In my paper I will outline how gender bias has taken shape within the workplace and its components. It is key that we not only study the components of the gender gap but also examine how they took root. 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One of the most restrictive issues has been the perception of women in professional roles. In Andersen’s Thinking About Women the traditional view of women’s work involved them staying home where they â€Å"were seen as having a moral calling to serve their families† (Andersen, 2011, p. 118). These views, unpopular as they may be, still exist todayRead MoreGender Inequality And Gender Equality1673 Words   |  7 Pages Gender inequality Women are one-half of the world population they deserve equal opportunity as men because at the end gender equality is part of humanity progress. Many women around the world are treated less favoured than men not only in countries that have traditional gender role but even in societies that believe in equal right for both male and female. Gender inequality means unequal treatment or perceptions of individuals based on their gender. It results from differences in socially constructedRead MoreThe Inequality Between Men And Women Based Solely On Gender1025 Words   |  5 Pagesmen and women based solely on gender. This dilemma is one that occurs across every continent and has been the subject of many riots, protests, and discussions since the early centuries. Gender inequality can happen in any setting, time, and place. However, gender inequality is highly likely inside the workplace. Many employers discriminate against woman and sometimes then do not even know that what they are sayi ng or doing is considered discrimination. Gender inequality in the workplace happens duringRead MoreWomen in the Workplace1627 Words   |  7 Pagesthere has been a drastic increase in the number of women entering and participating in the labor force (Hepburn Simon, 2006). Since early history and the ancient civilization of man, women have played a secondary role, in which women were and still are viewed as less adequate than a man. A women’s traditional role in society is that of raising children, fulfilling duties around the house, and being the primary nurturer of the family. Many women in today’s society want and desire careers and a placeRead MoreGender Inequality Essay1153 Words   |  5 Pagesthe work of researchers, we get to know more and more on the issue of gender inequality in different areas of our society. However, although significant progress has been made during the twentieth century, in an attempt to equalize the rights of women and men, they stil l do not seem to be met daily. Having a job is considered important for men and women, although the centrality of work is organized completely differently by gender. This form of inequality persists in all areas such as: participation

Monday, December 16, 2019

Feudalism in Pakistan Free Essays

string(121) " an American phenomenon but they have no clue whatsoever how much of an equalitarian society the United States is today\." Introduction:- The Zamindarana Nizam or Feudal system is a phenomenon that has affected Pakistan’s history time and again; sometimes for the better and sometimes for the worse. There are many salient features of the Feudal system in Pakistan. They are large landholdings by joint families; Lambardari of the local landlord family, work done by peasants or mazeras, complete rule of the landlord in the vicinity and often its surroundings too, debt bondage and sometimes absentee landlordism. We will write a custom essay sample on Feudalism in Pakistan or any similar topic only for you Order Now The Pakistani feudal system is compatible with the European medieval feudal system where a large proportion of the production of the subsistence farmer would go to the landlord as homage. The Indian caste system is also similar to the hierarchy of the medieval European feudal pyramid expect for the fact there a person from a lower rank could be promoted to a higher rank by proving his worth unlike India where a Pandit’s son will grow up to be a Pandit and a Shudra’s son is deemed to be a servant for the rest of his life. There are also some similarities with the Japanese feudal system. In this research we will delve into the intricacies of the matter and will ascertain the reason for the phenomenon of feudalism and its effects on Pakistani society in general. The European Feudal Model:- We have to see the similarities between the Indian Feudal Model and the European feudal model because a lot of people confuse one with another. It will also be easier to study the Indian feudal system because it was a forerunner of the modern Pakistani feudal system. The European feudal system was based on homage to one’s feudal lord because of the fact that he protects the plebian from external threat by serving in the military. If we want to study the European feudal model we have to grasp the idea of the King, the Lord, the vassal and the peasant. The King was the sovereign barring exceptions in some cases, all the feudal barons and others were knighted by the King so that they would pledge allegiance to the King. Pledging allegiance to the King meant that many of the feudal lords were required to serve in the military. As a result the profession of an Army Officer up till world war two remained largely a feudal profession. Almost all Earls, Dukes, Viscounts and Barons served in the army or Navy as officers; a tradition that continues to this day as we can see both the sons of Charles, the Prince of Wales serving in the military. Another way how an ordinary man could work up the hierarchy was by proving himself in battle. Once the man would do so, he would be awarded with land by the King called â€Å"fief†. This would make him a landowner and he would then be required to swear an â€Å"Oath of Fealty†, the literal meaning of fealty is fidelity. Once the feudal pledged allegiance to the King he was made head of his area. The entire medieval Europe fell into some sort of a pyramid of hierarchy; with the head of everything being the Pope and the Clergy. The Pope was responsible for a lot and he would often appoint Prices in an around the area of modern Italy. Cesare Borgia is one such example of people appointed by Pope Alexander the Sixth, his father. The Church was known for its nepotism and this is why the Great Schism or the Western Schism and the Protestant Reformation took place. The Church’s corruption knew no bounds at times. Alexandre Dumas once said that â€Å"Christianity assumed a pagan character†. This is exactly what he was talking about. The Church has absolute power. Then came the Monarchs, then the Knights and Vassals, the business people were next and finally there were the peasants and the serfs. This has a lot of similarities with the Indian caste system. There were basically four Varnas. The Brahmins were the highest and they were the equivalent of the Clergy of those days, then there were the Kshatriyas who were a lot like Knights of the European feudal model and Samurais of the Japanese feudal system, then were the Vaishyas who were the traders, the businessmen and merchants, finally there were the Shudras who were sort of like the peasants. The feudal system in history has been a way of keeping the oppressed down. Both systems show a clear indication of exploitation. While Brahmins and Kshatriyas were landowners, the Vaishyas were confined to doing business only and the Shudras were made to serve the Brahmins, the Kshatriyas and the Vaishyas in the most demeaning and despicable of ways. They were confined to cleaning jobs, acting as servants and laborers. The Mahar are a lower community of India. They were called the untouchables. One of their leaders B. R. Ambedkar was the Chairman of the Constitutional Drafting Committee. He was the author of several books and was very aware of the fact that he was from an oppressed community and made provisions to make India into the secular and tolerant state that it is today. Some people may disagree with this statement but I beg to differ. The Union of India has done a lot to protect the rights of its lower castes ever since independence and this is where people like B. R. Ambedkar needs to be given credit. Unfortunately in Pakistan, people from lower castes often try to hide their identity and being from a lower caste is still considered a stigma, particularly in the Punjab. Here the Kshatriya tribes who are almost exclusively Muslim have not let go of their Hindu approach. They still believe in Mazera and Kammi system. They are not sent to school and are forced to work for their landlord families generation after generation. It is a shame what Pakistan has become today. Pakistanis embrace modernism thinking that it is an American phenomenon but they have no clue whatsoever how much of an equalitarian society the United States is today. You read "Feudalism in Pakistan" in category "Essay examples" While India has let go of their former hatred, Pakistan continues to be an insolent, third-rate godforsaken society. Coming back to the European feudal system, there were instances when the King knighted the people who were close to the king or were in the process of forging close relationships were also knighted so that their status would be elevated to that of any other peer. We can clearly see that in the case of King Henry the Eighth or Henry Tudor. Before he was set to marry Anne Boleyn he knighted her father making him a Viscount and her brother a Baron. The feudal Barons in the middle ages dominated every walk of life. The German name prefix of â€Å"von† usually showed nobility and we can clearly see that all the people who dominated German and Austrian societies before the Second World War had this prefix in the beginning of their name. For example von Mises the economist, von Bismark the statesman, von Manstein the general, von Hindenburg the Chancellor of Germany before Adolf Hitler and his Third Reich came into power. This is clear evidence of how the nobility was dominant in all spheres of life. We will discuss the same about Pakistan but like Europe trends are changing here too and we can see a more fair and equalitarian society. The Indian Feudal Model:- The first evidence of allotment of lands was in ancient India. Indians of antiquity were very giving to their spiritual leaders, the Brahmins. The customs of gifting lands to Brahmins dates back to Maurya times. The Maurya Empire thrived in India between the 4th to 1st Century B. C. E. The Empire controlled from Paltiputra in Present day Patna, Bihar controlled almost all of India. The special thing about this empire was that it was very sparsely populated. This made it very easy for greedy, licentious Brahmins to encroach land. The situation was ideal and the Brahmin is a very shrewd man. According to R. S. Sharma of the University of Patna this is when the trend started and was later enacted into the epic of Mahabharata during the Gupta Empire. This indoctrination meant that the Brahmins would later become landowners. Vast estates of land boil down into huge sums of money and with money comes power, influence and authority. Over the course of the next two thousand years the Brahmin consolidated his position by becoming the landlord along with the Kashatriya. Our ancestors, the Kashatriyas had to earn his land and fight with every fiber of his being for every last chunk of land but the Brahmin had his devious ways. The Brahmin changed the Holy Hindu script and stammered rites for a living. The result of all this was that the Brahmin to this date remains economically well off and continued to rule for centuries to come. Only in today’s world do you see people from lower Varnas such as Laksmhi Mittal or Bajaj strike rich. Otherwise it was always the Brahmin Pandit or the Kshatriya warrior who had control over wealth. It is important to note that the Nehru family is of Kashmiri Brahmin Pandit origin; their scions include Motilal Nehru, Jawaharlal Nehru and Indira Gandhi. The concept was then started off by the Mughals who with their skill in administrative issues decided to appoint tax collectors from area to area. This included people from every religion. The Mughals made no discrimination in religion. There were some smaller kingdoms all over India too as the Mughals did not have a hundred percent control over everything. The Mughals, like the British conferred titles upon their tax collectors. Some of these titles were Mian, Rai Bahadur and Chaudhary. Mian was the title given to the Arian family who were the custodians of the Shalimar Gardens. The family is called Mian family of Baghbanpura. Mian Muhammad Shafi, one of the politicians of per-partition India and the Judge to whom Jinnah swore his oath to after becoming Governor-General are both from this family. Rai Bahadur was the title given to those families who helped the Mughals succeed in destroying their enemies for example some people from one tribe would given the title for killing people from another tribe who were causing troubles to for the Mughals. Chaudhary literally meant â€Å"Lord† and unlike today it was a very rare title back then. It was also customary amongst the Mughals to grant Lordship to Pashtun Generals serving in the army. The Nawabs of Bhopal and the landlords of Khwaspur near modern day Lalamusa were both handed over to Pashtun generals for the services they rendered to the Mughal Empire. Once the British came to power, they had similar tactics of retaining power. The only difference was that they had different names for their loyalists. They preferred to give the title of â€Å"Khan Bahadur†. The British clearly understood the differences between communities of India and did their best to divide us. When people from one tribe rebelled, they were expelled from the army. They placed tribes loyal to them over others in social standing and even today, the effects of this intrusion and manipulation of history effects our society in a very detrimental way which I will discuss later in the research. Hegemony of feudals in Pakistani society:- There were also stories from history where we can see that the King was not as powerful and that the Feudals were running the show altogether. We see the evolution of the â€Å"Magna Carta†, the first bill of rights of man that the western world saw. This Magna Carta was written in the thirteenth century by the Feudal Barons of King John the Second after a series of critical istakes made by the King and now the power lay with the Barons. This is how important the nobility was back in the medieval ages. The phenomenon is still prevalent in modern day Pakistan where we clearly see that almost all of the bureaucrats and politicians hailing from Interior Sindh have remarkably eccentric and ridiculous last names. Th is is because these are the leaders of their respective tribes. Ghulam Mustafa Jatoi, Asif Ali Zardari, Muhammad Khan Junejo among many others. Why does not any Sindhi from an ordinary background make it to the top? It is the hegemony of these tribe leaders that keeps them oppressed and downtrodden. We do see a sort of connection of these nobles with their German pre world war counterparts. They were all extremely dominant in their societies and controlled the military, the bureaucracy, the foreign affairs, almost all the intellectual discourse, the food production and pretty much everything else. Absentee Landlordism:- This is a phenomenon by which a peculiar landlord from a peculiar rural area of Pakistan remains absent during the entire course of the cultivation and harvest of his crops in order to enjoy a lavish lifestyle in the urban areas of Pakistan. These landlords do not contribute to their land; some of them embark on political careers or take up important bureaucratic jobs. As a result they have little or almost no input on the growth of their crops. There are people that are part of the feudal gentry who leave their country estates and farmlands comprising of hundreds of acres just to live a lavish life in Lahore and other cities playing polo and consuming ridiculous amounts of alcohol. When their crops are harvested they get the largest share of the profits while their mazera gets nothing but some money to barely make ends meet. Societal deterioration of Urban Pakistan:- According to Ayesha Siddiqa, the author accredited with writing â€Å"Military Incorporated†, feudal system is still alive and kicking in Pakistan and even Pakistan’s urban elite are trying to copy the life styles of the feudals. She says and I quote â€Å"the decadent lifestyle of the old Nawabs and the feudal elite by holding huge parties, mujrahs and flaunting money† in their newly built farmhouses. The tragedy of our country is that we try to copy whatever culture we think is superior. Our Anthropology teacher first introduced us to the phenomenon of â€Å"Cultural Diffusionism† where traits of dominant cultures are slowly assimilated into weaker cultures. Unfortunately for Pakistani society, we are ready to accept any culture that has more to do with ostentatiousness than modesty. Moreover, Nawabs and Thakurs were more powerful in areas like Balochistan or Uttar Pradesh. Nawabs of Punjab for example Nawab Sir Fazal Ali of Gujrat and Nawab Sir Hayat of Wah were mostly installed by the British. It is sad to see North Punjabis and other Pakistanis trying to emulate their lifestyles because of their own inferiority complexes. The word â€Å"khandaani† has been thrown around so much and is uttered by every single menial who has a few nickels in his pocket. Pakistani society is a complete and utter shambles and the feudal archetype is to be held accountable in this particular case. Pakistan Army Officer Corps and its deterioration because of differences in background:- Pre-partition Pakistan Army also shows a clear discord between army officers of feudal background and army officers of ordinary backgrounds. In a story narrated by my father, a former Pakistan Army Armored Corps officer there was a clear discord and hatred between both the parties within the Armored Corps back then. There were two syndicates that we formed one lead by former Lieutenant General Sahabzada Yakub Khan, a landowning aristocrat and the son of the Nawab of Rampur who opted for Pakistan army after partition; The other by Lieutenant General Gul Hassan Khan a man of humble background from Pabbi, Nowshera District. Both Generals were from PAVO Cavalry (Frontier Force) and Probyn’s Horse respectively with the former filled with people from elite backgrounds and elitist principles and the latter being the complete opposite of that. My father told me that before the 1970s if you were serving in the army as a cavalry officer you had to be a part of one group or the other or else you had no future in the army and were constantly harassed by both parties. So the officers picked their sides, all except one General Zia-ul-Haq did so. As a result young Zia a staunch mullah, was thrown out of three army regiments before settling into one dominated by elitists, the Guides Cavalry (Frontier Force). There he was welcomed by Lieutenant Colonel Pir Israr Shah who felt sorry for poor Zia. The day Colonel Shah left poor Zia was once again bullied and harassed by fellow officers especially by former NWFP and Punjab Governors Lieutenant Generals Fazl-e-Haq and Ghulam Jilani, both personally appointed by General Zia later so that he would show them who’s boss. The result of these dissensions was that Zia did his best to purge out the â€Å"elitist† from Pakistan Army and this policy very slowly and gradually took its effect. Coming back to Gul Hassan and Sahabzada Yakub Khan, There were implications that Bhutto wanted Gul Hassan as the future head of the Army, part of the reason why the competent Sahabzada resigned as Commander of East Pakistan (present day Bangladesh). He was replaced by A. A. K. Niazi, a genuinely incompetent officer. As a result of all of this, Pakistan Army failed to protect East Pakistan from Indian onslaught in the 1971 war. All because our officers failed to unite as one and let go of their backgrounds. What a pity! Perhaps this was why it was so hard to get any work done in any military office back then. There was too much politics surrounding every issue. One party would do whatever it was in their capacity to make the other one look bad and not caring about the duties that their state entrusted upon them. How to cite Feudalism in Pakistan, Essay examples

Sunday, December 8, 2019

International Business Enterprise Telstra Corporation Limited Sample

Question: Discuss about the International Business Enterprise for Telstra Corporation Limited. Answer: Introduction: For the purpose of this assignment, Telstra Corporation Limited has been selected as a multinational company operating in Australia. There are various multinational companies which operate in Australia. These companies have been able to succeed both domestically and globally. An example of one such multinational company is Telstra Corporation Limited. Telstra is a leading Australian company which deals with telecommunications and media. Telstra believes in connecting people through effective communication and technology. It builds such technologies which are very easy and simple to use. (Gardiner, 2015). The company was founded in the year 1975 and it builds networks for telecommunications. The products and services which it markets are mobile, pay television, internet access etc. The five core values of Telstra are as follows: Telstra seeks to show that it cares for the people and it seeks to connect everyone through its technologies and products. Telstra believes in the principle of United we stand; divided we fall. Thus, Telstra seeks to work together in an integrated manner and aims to serve its customers with full dedication and determination. Telstra believes in trusting each other in every business operations and in every business dealings. Telstra deals with technologies which are very simple and easy to use. It seeks to avoid complications and believes in simplicity. The fifth and final core value of Telstra is that it seeks to find its courage. By knowing its courage Telstra has been able to stand head and shoulders above all the other companies operating in the telecommunication industry (Noel, 2015). Telstra operates in the telecommunication industry in Australia. It provides a wide range of telecommunications and information services. In the continent of Australia, Telstra provides 7 million voice services, 3.4 million broadband services and 17.2 million mobile services (Martin, 2015). The number of staff of the company in Australia is around 36000. Telstra has an efficient leadership team and an experienced Board of Directors who are responsible for carrying the affairs of the Company. The business entity has taken responsibility for creating a superb connected future for everyone. Telstra believes in giving importance to each and every customers. The greatness of the Company lies in the fact that it attaches too much value to the customers. Telstra believes in imparting benefits to everyone and aspires to bring social, cultural and economic change in the lives of every people (Scott et al., 2013). Telstra has more than 3000 staff globally and it operates in 22 countries worldwide. The ways through which Telstra is growing international business are as follows: 1. Through entering into partnerships with the other companies which are operating in the Asia Pacific region; 2. Through investing in countries which are focused on connectivity; and 3. Through investing in targeted markets (Di et al., 2015). The global headquarter of Telstra is located in 242 Exhibition Street, Melbourne, Victoria, Australia. The building in which the office of Telstra is located consists of 47 floors and it is counted within the top ten tallest buildings in Melbourne. Out of the 47 floors, 43 floors are used for official purposes (Young, 2014). Telstra is a fully privatised company and it is the largest telecommunication provider in Australia. Impressive management, strategic planning and the willingness to serve the customers have helped Telstra to reach the top position in the telecommunication industry in Australia. Telstra is growing fast and with the advancement of time it is growing its business in various dimensions and the company is expected to grow more in the years to come (Udagepola et al., 2015). For the purpose of this assignment, The Income Tax Rates Act, 1986 has been identified as a regulatory framework affecting the functioning of multinational companies operating in Australia. The Commonwealth of Australia is empowered under Section 51 of the Constitution of Australia to impose taxation and to enact legislations relating to taxation. Thus, multinational companies which operate in Australia come under the purview of taxation and the Commonwealth has the power to impose tax on them (Keatin Klatt, 2013). An example of such legislation passed by the Parliament of Australia for imposing tax on multinational enterprises is the Income Tax Rates Act. The Income Tax Rates Act was passed in the year, 1986 by the Commonwealth of Australia in exercise of the power given under Section 51 of the Australian Constitution. Section 23 of The Act deals with the rates of tax which are applicable to companies. This Act strongly affects the functioning of business dealings of a company. The Act has provided for an imputation system of taxation for the business entities operating in Australia (Tran-Nam, 2016). According to Section 23 (2), the rate of tax which has to be paid by a company operating in Australia is 30%. Under this tax system, a person who receives a dividend of A$100 would be deemed to have received a dividend of A $142.86. A certificate of payment of tax amounting to A$42.86 is given to such person who receives the dividend of A$100. This tax which is paid at the corporate level is used to offset the investors tax liability. Therefore, if the same tax rate of 30% is imposed on an investor, there will be no due left on the tax liability on the received dividend. But if a higher rate is imposed on the investor, then the payment of the due tax will be offset by the certificate amount of tax paid (Balachandran et al., 2013). Thus under this system, a company which earns a profit is required to pay a tax on the profit. The shareholders to whom the company pays a dividend is also liable to pay a tax. Thus, the income of the shareholders after payment of tax will be a very small proportion of the original profit. This is also known as the imputation system. Under this system, refunds are made to the individual tax payer for the purpose of reflecting the amount of tax paid by the company and imputed to the individual. Thus, practically, an Australian income tax payer who receives a dividend of A$70 is deemed to have received an amount of A$100 for working out the personal tax liability. A$30 is credited to against the tax liability of the individual. Under this arrangement, the tax payer is entitled to a cash rebate. It actually means that the income of the company is ultimately taxed at the marginal tax rate of the individual tax rate. The amount which is credited against the tax liability of the individual is known as franking credit. A franking credit account is maintained by every multinational companies operating in Australia. A franked dividend is declared by the companies out of such franking credit account, so long a positive balance is maintained in such account (Taylor Richardson 2013). For the purpose of this assignment, OECD Guidelines for Multinational Enterprises has been identified as a convention which has impacted the goods and services provided by multinational companies operating in Australia. In 1960, the Convention on the Organisation for Economic Co-operation and Development was passed and was signed by 20 countries. The Convention was signed by Australia in 1971 and subsequently it became a member State of the Convention. Certain guideline have been enacted by the OECD for multinational Corporations operating in the member States (Oshionebo, 2013). The member countries of OECD work cooperatively for addressing the challenges relating to economy, society and environment globally. The governments of the member countries of OECD seek to identify the common problems, compare the policies adopted and maintain the good practices. In the year, 2000, the OECD Guidelines for Multinational Enterprises came into effect. These guidelines were enacted for regulating the activities of the multinational corporations operating in the member countries. International investment has played a major role in the world economy and it has enhanced the development of the countries worldwide. The guidelines are in the form of recommendations for the multinational corporations to conduct responsible business in the member countries. The guidelines have laid down that the multinational enterprises should work in accordance with the policies enacted by the respective governments if the member States. Thus, the guidelines require a harmony to be maintained between the governments of the member States and the multinational enterprises working those member countries. Working in harmony with the government policies would ensure a basis of mutual confidence between the business enterprises and the societies in which they operate. These guidelines have also laid emphasis on the foreign investment and seek to change the climate of the foreign investments. The guidelines have also laid down rules for protecting the environment while conducting business in the member countries. With respect to the goods and services which the multinational enterprises deal with, the following recommendations have been provided by the guidelines: The consumers are ought to be treated fairly by the multinational enterprises under the guidelines. The business enterprises should ensure that the goods or services which they provide, meet the standard of quality and are safe (Heb ek, et al., 2014). The goods and services which are provided by the multinational enterprises should not be harmful to the heath and safety of the consumers. Any harm which may arise out of the using of such goods and services should be cautioned to the consumers and adequate warnings should be given to the consumers related to the use of the goods or services. Moreover, information labels on the products should be provided by the multinational enterprises so that the consumers become aware of the advantages or disadvantages of using the product or services. Relevant information related to the content of the products should also be given by the multinational enterprises. Information related to the methods of using the products, storage of products and disposing of the products should also be provided by the business enterprises so that the consumers use the products cautiously. These information are useful for the consumers and all steps should be taken to fulfil the above requirements (Muchlinski, 2012). The guidelines also laid down rules with respect to the multinational enterprises for providing adequate opportunities to the consumers for filing a complaint related to the quality or usage of the products. The multinational enterprises are required to lay down clearly the process of filing complaints and they should address the complaints as early as possible. The addressing of complaint mechanism procedures are important for gaining the trust and confidence of the consumers (Ruggie Nelson, 2015). Under the guidelines the multinational enterprises are required not to conduct fraudulent or deceptive business conduct. A misleading statement relating to the product provided by a multinational enterprise may deceive the consumer and it may highly disappoint them. Unfair practices by the multinational enterprises are required to be prohibited under the guidelines. Thus, under the guidelines, the multinational enterprises are required to conduct responsible business and they should take all necessary steps to abstain from doing fraudulent or defective or unfair practices (Yang et al., 2012). The guidelines have also laid down rules for the multinational enterprises to respect the right to privacy of the consumers and not to share the personal information of the individuals without their consent. Right to privacy is an important right of an individual and it has also been recognised under Universal Declaration of Human Rights (UDHR). Article 12 of UDHR specifically mentions that there should be no arbitrary interference with an individuals privacy. Right to privacy, being an important human right should thus be protected and respected by the multinational enterprises (Evans Drew, 2013). Under the guidelines, the multinational enterprises are also recommended to cooperate fully with the public authorities for preventing or removing any harm which may have been caused to any consumer through the suing of any products or services provided by the multinational enterprises (Robinson, 2014). Thus, these guidelines seek to regulate the activities to be undertaken by the business enterprises while conducting business in the member States. They are required to take care of the consumers, to take care of the environment and society in which they operate. These guidelines are really very much useful for shaping the conduct of the businesses operating in the member countries of OECD. References: Balachandran, B., Hanlon, D., Tu, H. C. (2013, July). Tax-induced earnings management within a dividend imputation system. In Australian Tax Forum, Forthcoming. Di Fatta, G., Ochoa, W. L. S., Pathan, A. C. M. (2015). Internet and Distributed Computing Systems. Springer. Gardiner, B. (2015). Telstra CEO: Don't be afraid of machine learning. CIO, (Spring 2015), 8. Heb ek, J., Soukopov, J., tencl, M., Trenz, O. (2014). Integration of economic, environmental, social and corporate governance performance and reporting in enterprises. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 59(7), 157-166. Keating, J., Klatt, M. (2013). Australian concurrent federalism and its implications for the Gonski Review. Journal of education policy, 28(4), 411-426. Martin, A. C. (2015). U.S. Patent No. 9,002,260. Washington, DC: U.S. Patent and Trademark Office. Muchlinski, P. (2012). Rethinking International Corporate Social Responsibility: Due Diligence in the UN Framework on Business and Human Rights, the OECD Guidelines for Multinational Enterprises and in National Laws. Notizie di POLITEIA: Rivista di Etica e Scelte Pubblice, 28(106), 83-99. Noel, A. (2015). A great result but Telstra is facing threats. Oshionebo, E. (2013). OECD Guidelines for Multinational Enterprises as Mechanisms for Sustainable Development of Natural Resources: Real Solutions or Window Dressing, The. Lewis Clark L. Rev., 17, 545. Robinson, S. (2014). International Obligations, State Responsibility and Judicial Review Under the OECD Guidelines for Multinational Enterprises Regime. Utrecht J. Int'l Eur. L., 30, 68. Ruggie, J. G., Nelson, T. (2015). Human Rights and the OECD Guidelines for Multinational Enterprises: Normative Innovations and Implementations Challenges. Yang, J. S., McDaniel, P. Yang, J. S., McDaniel, P. A., Malone, R. E. (2012). A question of balance: Addressing the public health impacts of multinational enterprises in the OECD Guidelines for Multinational Enterprises. Global public health, 7(10), 1045-1061. Scott, A. E., Jewell, D. A., Hibberd, T. W. (2013). U.S. Patent No. 8,370,180. Washington, DC: U.S. Patent and Trademark Office. Taylor, G., Richardson, G. (2013). The determinants of thinly capitalized tax avoidance structures: Evidence from Australian firms. Journal of International Accounting, Auditing and Taxation, 22(1), 12-25. Tran-Nam, B. (2016). Tax Reform and Tax Simplification: Conceptual and Measurement Issues and Australian Experiences. In The Complexity of Tax Simplification (pp. 11-44). Palgrave Macmillan UK. Udagepola, K., Xiang, L., Afzal, N., Ali, M., Robinson, M. (2015). Case Study: Cloud Computing Consumer Protocol in Australia. J. Appl. Environ. Biol. Sci, 5(9), 76-83. Young, B. J. (2014). A Comparative Study of the Legal Frameworks and Protection of Digital Content in the United Arab Emirates and Australia in Relation to the Practice of Blocking Digital Content on the Basis of Location (Geo-Blocking) and its Associated Circumvention Technologies. International Journal of Journalism Mass Communication, 2014.

Saturday, November 30, 2019

Principles of Utilitarianism

Descriptive Analysis The main principle of utility consists in achieving pleasure from life and avoiding pain and suffering. Pain and pleasure are the only instruments that allow a people to define what they should do, as well as govern their actions.Advertising We will write a custom critical writing sample on Principles of Utilitarianism specifically for you for only $16.05 $11/page Learn More These two principles serve as the measurement of right and wrong, as well as the identifiers of cause-and-effect chain (Bentham 457). At this point, the utilitarian theory is also associated with the tools that can provide individuals and community with happiness through recognition of felicity as the foundation of all human actions. The main purpose of utilitarian theory also lies in either increasing or reducing the happiness of an individual at issue. In the majority of cases, the theory acknowledges the community’s interest as the major purpose. Pleasu re can be presented to greater or lesser degree in terms of its intensity, duration, remoteness, and happiness. According to Mill, â€Å"actions are right in proportion as they tend to promote happiness, wrong they tend to produce the reverse of happiness† (461). The theorist identifies happiness with pleasure and freedom from pain. Pleasures can originate from broader contexts in terms of both quality and quantity. Additionally, it is suggested that utilitarianism correlates with the natural sense deriving from people’s social nature. Consequently, in case society embraces the principles of utility from an ethical perspective, people can internalize these rules as a foundation for morale. The only thing that people desire is happiness and, therefore, it should build the basis of morale and ethics. All objects and processes in which people are involved serve as means for achieving happiness and pleasure. Finally, utility also focuses on sense of justice that endows peo ple with the right to happiness. To attain happiness and pleasure, a human should cultivate only noble character traits that will contribute to his/her intellectual and cultural growth. The theorists insist that utilitarianism imposes sanctions similar to other moral systems. The sanctions can imply both internal and external dimensions. External sanctions are availably to the human agent from beyond, such as the divine pleasure, or the society’s approval or disapproval. Internal sanctions are composed of feelings creating discomfort when human’s actions oppose the internal duty.Advertising Looking for critical writing on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More At this point, both sanctions control the development of right standards for achieving pleasure and happiness. Finally, it is also argued that the morality and ethics of actions should be justified as soon as they are directed at achieving happiness. H owever, to prove that happiness is morally justified, it is necessary to demonstrate that individuals never strive to achieve anything except for happiness. Additionally, people indeed desire such things as virtue that is closely associated with happiness. Assessment The articles expand on the discussion and evaluation of pleasure and happiness. Specifically, the theorists argue that happiness premises on higher faculties and, therefore, should be highly appraised. The meaning of happiness should be expanded to various forms of pleasure. In this respect, a possible objection to the principle of utility arises in terms of the major components of happiness. Utilitarianism also insists that happiness is composed of many experiences and virtues that people appraise. From an individual perspective, the main controversy concerns the idea that human desire constitutes the only motivation for actions. Nevertheless, the rightfulness of action is often measured by subjective evaluation of an individual and the surrounding people. However, such a perspective contradicts the theory of justice that refers directly to the discussion of rights. According to the principle of utility, the right implies that a person has a reason for the community to protect him/her against violations. The centre of debates relies on the criticism of considering the concept of right and justice in the context of utilitarianism. Nevertheless, the rights should be an integral component of utility because violating the rights of other individuals in the community will not contribute to its happiness. From a social perspective, justice constitutes the basis of utilize because the sense of justice is rooted in human’s actions. A person desire to punish another person for the harmful action he/she committed. Such a decisions stems from the feeling of self-defense, which is also considered as a moral one because lack of protection does not imply happiness and freedom from pain. Despite the fact that human rights are conceptualized in the principle of utility, there is a big controversy on this issue. Specifically, the rights are not grounded in human nature; rather, they are premised on utility because they are important for sustaining human culture and well-being. At this point, rights are crucial for achieving the greatest happiness, and people must introduce laws and restrictions that can make people observe these rights. In this respect, the proposed readings provide a profound account and analysis of the main aspects of utilitarianism, as well as how it describes human actions. Additionally, pursuing happiness as the major purpose of human existence is also justified in terms of ethics and morale because they are needed to respect other people’s rights to happiness and pleasure.Advertising We will write a custom critical writing sample on Principles of Utilitarianism specifically for you for only $16.05 $11/page Learn More Works C ited Bentham, Jeremy. â€Å"Principle of Utility†. Introduction to Philosophy: Classical and Contemporary Readings. Eds. John Perry and Michael Bratman. UK: Oxford University Press. 1998. 457-460. Print. Mill, John Stuart. â€Å"Utilitarianism†. Introduction to Philosophy: Classical and Contemporary Readings. Eds. John Perry and Michael Bratman. UK: Oxford University Press. 1998. 460-467. Print. This critical writing on Principles of Utilitarianism was written and submitted by user Skyler Miles to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tuesday, November 26, 2019

Guil Naquitz (Mexico) - Key Evidence of Maize Domestication History

Guil Naquitz (Mexico) - Key Evidence of Maize Domestication History Guil Naquitz is one of the most important archaeological sites in the Americas, recognized for its breakthrough discoveries in understanding plant domestication. The site was excavated in the 1970s by KV Flannery, using then-new methods of environmental and ecological sampling, and the results of those sampling techniques and other excavations that followed rewrote what archaeologists had previously understood of the timing of plant domestication. Guil Naquitz is a small cave  occupied at least six times between 8000 and 6500 BC, by hunters and gatherers, probably during the fall (October to December) of the year. The cave is in the Tehuacn valley of the state of Oaxaca, Mexico, about 5 kilometers (3 miles) northwest of the town of Mitla. The mouth of the cave opens near the base of a large ignimbrite cliff rising ~300 meters (~1000 feet) above the valley floor. Chronology and Stratigraphy Five natural strata (A-E) were identified in the cave deposits, which extended to a maximum depth of 140 centimeters (55 inches). Unfortunately, only the top strata (A) can be conclusively dated, based on radiocarbon dates from its living floors and pottery which matches Monte Alban IIIB-IV, ca. 700 AD. The dates of the other strata within the cave are to an extent contradictory: but AMS radiocarbon dates on the plant parts discovered within layers B, C, and D have returned dates to nearly 10,000 years ago, well within the Archaic period and, for the time it was discovered, mind-blowingly early. Considerable and heated debate occurred in the 1970s, particularly about the radiocarbon dates from Guila Naquitzs teosinte (precursor to maize) cob fragments, concerns which largely dissipated after similarly old dates for maize were recovered from the San Marcos and Coxcatlan caves in Oaxaca and Puebla, and the Xihuatoxtla site in Guerrero. Macro and Micro Plant Evidence A wide range of plant food was recovered within the cave deposits of Guil Naquitz, including acorns, pinyon, cactus fruits, hackberries, mesquite pods, and most importantly, the wild forms of bottle gourd, squash and beans. Other plants attested at Guila Naquitz chili peppers, amaranth, chenopodium, and agave. This evidence includes plant partspeduncles, seeds, fruits, and rind fragments, but also pollen and phytoliths. Three cobs with plant elements of both  teosinte (the wild progenitor of  maize)  and maize, were found within the deposits and direct-dated by AMS radiocarbon dating to about 5400 years old; they show some signs of domestication. Squash rinds were also radiocarbon dated: they returned dates of approximately 10,000 years ago. Sources This article is a part of the About.com guide to the American Archaic, and the Dictionary of Archaeology. Benz BF. 2001. Archaeological evidence of teosinte domestication from Guil Naquitz, Oaxaca. Proceedings of the National Academy of Sciences 98(4):2105-2106. Crawford GW. 2015. Food Production, Origins of. In: Wright JD, editor. International Encyclopedia of the Social Behavioral Sciences (Second Edition). Oxford: Elsevier. p 300-306. Flannery KV. 1986. Guila Naquitz: Archaic Foraging and Early Agriculture in Oaxaca, Mexico. New York: Academic Press. Marcus J, and Flannery KV. 2004. The coevolution of ritual and society: New 14C dates from ancient Mexico. Proceedings of the National Academy of Sciences 101(52):18257–18261. Piperno DR. 2003. A few kernels short of a cob: on the Staller and Thompson late entry scenario for the introduction of maize into northern South America. Journal of Archaeological Science 30(7):831-836. Schoenwetter J. 1974. Pollen Records of Guila Naquitz Cave. American Antiquity 39(2):292-303. Smith BD. 1997. The Initial Domestication of Cucurbita pepo in the Americas 10,000 Years Ago. Science 276(5314):932-934. Warinner C, Garcia NR, and Tuross N. 2013. Maize, beans and the floral isotopic diversity of highland Oaxaca, Mexico. Journal of Archaeological Science 40(2):868-873.

Friday, November 22, 2019

Gypsy Moth (Lymantria dispar)

Gypsy Moth (Lymantria dispar) The World Conservation Union ranks the gypsy moth, Lymantria dispar, on its list of 100 of the Worlds Most Invasive Alien Species. If you live in the northeastern U.S., you will heartily agree with that characterization of this tussock moth. Accidentally introduced to the U.S. in the late 1860s, the gypsy moth now consumes a million acres of forest each year, on average. A little knowledge about this insect goes a long way toward containing its spread. Description Gypsy moth adults, with somewhat drab coloring, may escape notice unless they are present in large numbers. Males are capable of flight and fly from tree to tree looking for mates among the flightless females. Sex pheremones guide the males, who use large, plumous antennae to sense the chemical scent of females. Males are light brown with wavy markings on their wings; females are white with similar wavy markings. Egg masses appear buff colored and are laid on the bark of trees or other surfaces where the adults have pupated. Since the female cannot fly, she lays her eggs close to the spot where she emerged from her pupal case. The female covers the egg mass with hairs from her body to insulate it from the winter cold. Egg masses laid on firewood or vehicles add to the difficulty of containing the invasive gypsy moth. Caterpillars emerge from their egg cases in spring, just as tree leaves are opening. The gypsy moth caterpillar, like other tussock moths, is covered in long hairs giving it a fuzzy appearance. Its body is gray, but the key to identifying a caterpillar as a gypsy moth lies in the dots along its back. A late stage caterpillar develops pairs of blue and red dots - usually 5 pairs of blue dots in the front, followed by 6 pairs of red dots. Newly emerged larvae crawl to the ends of branches and hang from silk threads, letting the wind carry them to other trees. Most travel up to 150 feet on the breeze, but some can go as far as a mile, making control of gypsy moth populations a challenge. Early stage caterpillars feed near the tops of trees during the night. When the sun comes up, the caterpillars will descend and find shelter under leaves and branches. Later stage caterpillars will feed on lower branches, and may be observed crawling to new trees as defoliation spreads. Classification Kingdom - AnimaliaPhylum - ArthropodaClass - InsectaOrder - LepidopteraFamily - LymantriidaeGenus - LymantriaSpecies - dispar Diet Gypsy moth caterpillars feed on a huge number of host tree species, making them a serious threat to our forests. Their preferred foods are the leaves of oaks and aspens. Adult gypsy moths do not feed. Life Cycle The gypsy moth undergoes complete metamorphosis in four stages - egg, larva, pupa, and adult. Egg - Eggs are laid in masses in late summer and early fall. Gypsy moths overwinter in the egg cases.Larva - Larvae develop within their egg cases in the fall, but remain inside in a state of diapause until spring when food is available. The larvae go through 5-6 instars and feed for 6-8 weeks.Pupa - Pupation typically occurs within the crevices of bark, but pupal cases may also be found on cars, houses, and other manmade structures.Adult - Adults emerge in two weeks. After mating and laying eggs, the adults die. Special Adaptations and Defenses Hairy tussock moth caterpillars, including the gypsy moth, can irritate the skin when handled. The caterpillars can spin a silk thread, which helps them disperse from tree to tree on the wind. Habitat Hardwood forests in temperate climates. Range The gypsy moth has been spotted in nearly every state in the U.S., though populations are heaviest in the northeast and Great Lakes region. The native range of Lymantri dispar is Europe, Asia, and North Africa. Other Common Names: European Gypsy Moth, Asian Gypsy Moth (Note: the Asian Gypsy Moth is actually a strain of Lymantria dispar native to Russia.) Sources Gypsy Moth in North America, US Department of AgricultureGarden Insects of North America, by Whitney Cranshaw

Thursday, November 21, 2019

Social Responsibility Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Social Responsibility - Research Paper Example 1.1. History of coca-cola The Coca-Cola Company was founded in the year of1886 with an objective to provide fresh and delicious drinks to the people. It was introduced by Dr. John Styth Pemberton. The prime objective of the organization was to offer extremely refreshing drink to enhance the level of happiness and enjoyment. It also desired to generate a value of difference among the target market among other rival players. This helped the organization to achieve a substantial market share in a very short period of time. It also helped to enhance annual revenue to a significant extent. 2. Characteristics of CSR model Figure 1: CSR Model of Coca-Cola (Source: The Coca-Cola Company, 2013) From the above figure, it might be depicted that CSR, is a procedure to improve both internal as well as external environment, in which an organization operates. It is the moral duty of the organization to present its operations in an ethical way so that no harm is caused to the environment (Figure 2). Apart from this, CSR model also includes: People- it tries to offer ethical treatment to the employees engaged in the organization so as to enhance their level of morality and dedication towards work. Partners- through proper CSR, Coca Cola also tries to establish new channel partners for the organization. This might help the organization to expand its level of business along with market share as well. Portfolio- it tries to offer highest quality of beverages to the customers so that they might attain stimulant and happiness. Profit- by conducting effective CSR initiatives, the company can enhance its brand value and goodwill among its key stakeholders like customers, shareholders, suppliers, distribution partners etc. This will act as positive catalyst to generate more tangible return in terms of revenue. 3. CSR Initiatives The prime CSR initiatives of Coca Cola, is to offer high concentration over environmental responsibility. It mainly focuses on water, energy, packaging and rec ycling activities, health, economic responsibilities and communities. Water- the prime responsibilities of all of us is to conserve and store water so as to reduce wastage of water. It might be done by focusing on the rainwater harvesting projects so as to save huge quantity of water. Moreover, Coca Cola also initiated the establishment of varied rain water projects so as to save water. The organization of Coca-Cola also implemented a waste water treatment machinery to reduce wastage of ground-level water. Energy-it also reduces the consumption of energy to a certain extent. Along with this, it also helps in reducing the emission of hydro-fluorocarbons to a considerable extent. It is extremely essential for the organization. Packing and recycling- recycling is enabled in packaging of the bottles of the Coca-cola. Due to which, the PET recycling project is also developed so as to maintain it. Side by side, it also implemented numerous innovative sorts of machineries within the plants to improve the bottling activity. Health- the organization also desires to offer free health check-ups as well as education facilities to the individual of rural communities to as to increase their knowledge and awareness level. It also helps in establishing polio clinics so as to reduce the curse from the society. Along with this,

Tuesday, November 19, 2019

Nutrition Facts Label Coursework Example | Topics and Well Written Essays - 250 words

Nutrition Facts Label - Coursework Example The rise of science and food technology have forced many multinational companies in most States in the U.S. to take advantage of American people as well as worldwide at large hence providing subsidized food substances in regards to profit maximization as an aspect of business. Many grocery stores provides processed food that has additives such as corns which has ingredients like cellulose, saccharin, polydextrose, and xanthan that are known to be harmful and a threat to the health of human beings. According to the movie, one of the scientist suggested that many of the processed food has either corns or soybean ingredients which helps many of the processed food staffs to stay long in grocery stores. In the regulations of food, security by international bodies suggests that, these multinational companies as well as some governments have overlooked these regulations by providing cheap food regardless to negative consequences it has over the nation. The author of the trailer goes further on analyzing side effects of science and technology on the facet of global food supply affected by lack of biodiversity, which in turns the author believes that can be changed by providing demand side of a specific equation. However, it is known that 70% of processed food has been genetically

Saturday, November 16, 2019

Government and Media in Cuba Essay Example for Free

Government and Media in Cuba Essay In between the Caribbean Sea and the North Atlantic Ocean lies the island of Cuba. It is a small island with a total land area of 110,860 square km, yet it is so powerful enough to catch the attention of United States and to strengthen its security measures. The country was first ruled by the Spanish government and its history was marked by revolutions and uprising. Finally, in 1902, through the intervention of the US government, Cuba achieved its independence from the Spanish rule. However, the proclamation of independence did not end the uprising and rebellious activities because the country was not freed from leadership of corruption and military-rule. The real independence, as recognized and celebrated by Cubans, was achieved when Fidel Castro took office. Fidel Castro was the leader of rebel army that has been fighting the corrupt government and established a communist form of government. At present, Cuba is under the rule of Castro and the state remains to be a communist government having three branches namely; the chief of state, legislative and judiciary. General Raul Castro currently holds the chief of state which is comprised of Council of State and Council of Ministers (â€Å"The World Factbook†). On the economic aspect, the embargo that has been imposed upon the country has not yet been lifted. Currently, Venezuela is the main partner of the country and the main source of its petroleum needs. The living standard also remained low as a result of the embargo and discontinuance of foreign aids from several countries (â€Å"The World Factbook†). However, it has agricultural, trading, industrial and manufacturing enterprises where it sources out its economic and financial needs. As of July of the present year, the country is occupied by an estimate of 11,451,652 people having different racial descent including Africans, Spanish, Westerns and Asians (â€Å"The World Factbook†). Despite changes that have been introduced in the country, there are still issues that have been bothering the nation and even its citizens. Through its communist form of government, many activities were hardly exercised by the citizens because of government suppression. The most suppressed and monitored activity is the expression of ones thoughts and ideas. The right to express ones self is being curtailed by the government especially when it contains ideas that are against the government. The role of media is to protect the government as it is founded only to voice out words that the government desires to hear. In contrary to the role played by media in many countries, the Cuban media does not serve as the voice and protector of the people from the government but as an ally of the state. The treatment of the media people is also despicable in the eyes of the international community and of the journalists themselves. Hence, this paper will present the relationship of the media and government as well as the role it plays in the country. Concomitant to that is the life of journalists under the communist government of Cuba. Role of Media Media has been recognized as indispensable tool in communication. Mass media, as defined, is â€Å"the technological means of sending information, ideas, opinion, etc. through the mass communication device to a diverse audience† (â€Å"Impact of Media on Culture†). Various means used by mass media in transmitting information effectively and swiftly includes television, radio, newspapers, magazines, and internet. Notably, internet has been the most preferred and ideal means of mass media because of its ability of reaching a wider audience and is laxly monitored. In addition, internet is most preferred because it does not require profession to enable any individual to express his or her ideas. Among other nations, mass media is recognized as the fourth department of the government because of the role it plays in the political and social aspect. The mass media usually fills in the gap between the government and the people. It voices out the sentiments or thoughts of the people to the government while it also brings to the people the sentiments and plans of the government for the country. In some instances, mass media becomes a watchdog against government abuses and activities that are definitely out of reason. Furthermore, mass media has continually become the source of information about things, persons, places, and events, among others. Due to the indispensable role of mass media in the society, it need to be free and not controlled by any person or agency nor can be regulated by the government. Instead, it should be free in order to properly carry out its objective. Apart from that, it should not be controlled to ensure its impartiality and neutral role. Historical Background of Media in Cuba The epoch of mass media in Cuba can be traced back during the Spanish regime. The history also of the country’s press has undergone five periods (Browning). The Colonial period which stated from 1723 to 1868 is recognized as the first period. During that period, the first newspaper entitled Gazeta de la Habana was released in 1782 and become the nation’s publication (Browning). In 1790, the newspaper was followed by the very first magazine entitled Papel Periodico de la Habana (Browning). Both were regulated by the Spanish government but enjoyed less restriction because of the French Revolution affecting the government power of Spain over Cuba. The second period began in 1869 when Independence was first craved for and ended in 1902. The period is also called the Independence Revolution (Browning). During that period, press was given full freedom purposely to win the support of the reformists. Eventually periodicals containing ideas about reform began to evolve which includes El Cubano Libre, Estrella Solitaria, El Mambi, and El Boletin de la Guerra (Browning). Notably, during the second period, more revolutionaries were inspired to fight for their independence through the influence of Jose Marti who writes in several newspapers such as Patria, La Nacion, and New York Sun (Browning). The second period was marked by independent exercise of expression through publications that is direct, immediate and constant (Browning). The third period started when called the Republican period which started from 1902 and ended in 1930. The third period was ruled under the dictatorship of Gerardo Machado (Browning). During his era, freedom of expression was enjoyed by journalists. Newspapers, publications and other dailies thrived in the city of Cuba, Havana. This period was also marked by prosperity because political parties sponsored lots of publications and added to the benefit of the country’s economy. However, the exercise of the freedom was shaken by the plan of Machado to assimilate and provide government subsidies in exchange for support in 1928 (Browning). The following years was marked by economic downturn and political unrest that further led to the end of freedom enjoyed by the Cuban journalists. The fourth period started after Machado was overthrown in 1930 until 1959 (Browning). For 29 years, Batista ruled the nation. During the reign of Batista, the freedom of expression was experiencing threat of extinction. Though, technological innovations in journalism were introduced in the country. Among these includes increased commercial sophistication and steam-powered printing presses (Browning). However, at the latter part of Batista’s reign, the freedom of expression has finally faded because the government took control of the press. The fifth period started when Batista was overthrown by the communist group led by Castro in 1959 and continues at the present era (Browning). Since the beginning of Castro era, the freedom of expression was already curtailed. Eventually, the press and media were finally controlled by the government and journalists were not given freedom to voice out their thoughts against the government. The government’s strict control over media started in 1930. No independent journalists were freed to release publications which have the effect of criticizing the government. During that period, journalists tried to oppose the move of the government but to no avail. Finally, in 1990’s through the introduction of Internet, independent journalists have found new medium to castigate the government’s control of information (Browning). However, the media, private and public, are still under the control of the government. Information dissemination is still suffering strict regulation. Independent journalists also continue to struggle and risk their lives for an independent journalism. It can be observed that since the evolution of media, the government already held control of it. The changes in phases under several governments have made media limited and restricted. Some of the actions that the government had done in curtailing free press and flow of information were censorship and closure of newspapers (Browning). Until now, the freedom of information remains evasive and independence of journalists is still obscure to be enjoyed. Current Status of Media in Cuba In Art. 53 of the 1976 Cuban constitution, freedom of press and expression have been explicitly stated. However, such freedom is subjected to limitations as contained in Art. 62 Art. 5, further, contains that all communication should be controlled by the Communist Party for the benefit of the country (Browning). As an effect, information was regulated and controlled by the government. Journalists were also restrained from publicizing without the knowledge of the state. Apart from that, journalists were arbitrarily imprisoned for exercising their freedom of expression. Mass media in Cuba is definitely not free. In the field of print media, the nation maintains three newspapers which are fully regulated by the government. These nation’s newspapers are Granma, Juventud Rebelde and Trabajadores (Browning). Granma is the official publication of the Communist Party which was founded in 1965 (Browning). Juventud Rebelde usually contains the same youth-oriented stories covered in Granma but in simplified and summarized manner. The Trabajadores, on the other hand, is more politically inclined publication as it contains Marxist principles (Browning). Notably, Granma’s circulation has widened in some other parts of the world through the power of internet. The website is called Digital Granma Internacional (Browning). It is also noteworthy that during the recognition of the press, the Union de Periodistas de Cuba (Union of Cuban Journalists) was founded in July 15, 1963 (Browning). It is a nongovernment organization which engages the membership of professional journalists in order to work in distinguished media in the country. However, such organization has already been controlled by the government and its constitution also dictates that editorial line of journalists must follow that of government. On this era of technological innovations, independent journalists found internet as a means of voicing out their cries and redress against the Cuban government. However, the control of the government in curtailing unwanted information has also reached the World Wide Web and several independent journalists have been imprisoned for such exercise of expression. It is noteworthy that 21 journalists have been recorded to have been imprisoned after a closed-door trial (â€Å"Attacks on the Press in 2008†). Among the journalists that suffered the harshness of the state is Yoani Sanchez, 33-year old blogger (â€Å"Attacks on the Press in 2008†). Sanchez, at first, found freedom through her blog called Generation Y which contained observations about hurricane devastation, politically motivated arrest, and food shortages (â€Å"Attacks on the Press in 2008†). Her blog has been read abroad but has also been made known by the government. Thereafter, her passport was confiscated and was not allowed to leave the country. Today, state authorities has started to regulate internet cafes to track down individuals with the purpose of publishing dissent against the government through internet. Another independent journalist that has experienced the government’s cruelty is Victor Rolando Arroyo (â€Å"Cuban Journalist in Second Week of Hunger Strike†). Arroyo, who writes in Union de Periodistas y Escritores de Cuba, was arrested during the fight for independence press in March 2003 (â€Å"Cuban Journalist in Second Week of Hunger Strike†). He caught the world’s attention when he took hunger strike for almost two weeks because of the maltreatment and indecent treatment of prisoners like him.

Thursday, November 14, 2019

Essay --

James Eagan Holmes didn’t let six-year-old Veronica Moser-Sullivan out of that movie theatre that fateful night. Daniel Parmentors mom didn’t get a chance to say goodbye to him because of T.J. Lane. Mary Sherlack’s husband will not set the table for her after Adam Lanza entered her school. The actions of those three shooters were not to cause such small but widespread repercussions for so many other mourning people. They all suffered from various mental illnesses. 79% of recent shootings are attributable to mental illnesses. The U.S. should re-evaluate gun screenings to decrease the odds of another mass shooting by not allowing anyone with any mental or psychological problem to own or possess a firearm. While the Constitution states that everyone has the right to bear arms, the present situation is different from that past, when relations with Great Britain were shaky. Secondly, gun violence is on the rise, with 46 school shootings since 2010, compared with only 40 from 2000 to 2010. Finally, if gun screenings are modified, there will be many jobs available, while contributing to national security at the same time. Many gun owner argue that since the Constitution gives everyone the right to bear arms, that we should obey the law and allow everyone to own guns. While this is true, it does not mention that it was over a different time period that the law was passed. During that time period, relations with Great Britain were shaky, and the U.S. government wanted to ensure that each citizen would be able to defend themselves. It was essential that the country to be armed so that a part of it could not be taken over by another country that would have been greedy for power. Guns also made people feel safer, and therefore loyal to the... ...A lot of money? Yes it is. But that does not have tobe that only big change made by the government. If a fee of 50$ to own a single gun for a year was introduced, then the U.S. could make the U.S lots of money to pay for the program, and they would turn a profit at the same time.â€Å"There’s no perfect estimate of firearms in the U.S. because creating a national registry of firearms is prohibited by federal law,† noted Alex Katz, a spokesman for Mayors Against Illegal Guns. â€Å"But academics and interest groups across the political spectrum broadly agree on the 300 million figure.† And if the estimates that Katz gave are accurate, then the U.S. could have 15 billion dollars rolling in at the same time, and after staff expenses are paid, they can make nearly 2.5 billion dollars per year. This price tag that comes with the guns could even discourage some potential gunbuyers.

Monday, November 11, 2019

How Do Movies Or Television Influence People’s Behavior Essay

Great changes have taken place in human society along development of technology, and movies or television are a big part of this. Such entertaining methods affect on people’s behavior in many ways. I believe that television and especially movies are one of the major and outstanding achievements of humankind. Every movie makes an impression on people. How big this impression is depends on a person, his characteristic features, his weak or strong sides. Movies and television also can make people more violent. The more we see violent acts on television, the less sensitive we become to them.Eventually violence doesn’t seem wrong. We may even commit violent acts ourselves. This is especially true because we don’t always realize that violence has consequences. Actors can be killed and come back for another movie. Sometimes we confuse that with reality. We forget that killing someone is permanent. Of course, watching movies and television can also be good for us. It can give us a broader window on the world. For example, seeing movies can expose us to people of different races and cultures. We can then overcome some prejudices more easily. Recently there have been more handicapped people in films, and this also helps reduce prejudice. The best influence on our behavior is that movies and television reduce stress. Watching films, we can escape our own problems for a little while. Also, sometime movies show positive ways to resolve problems we all face. While TV and movies shouldn’t be a way to hide from life, sometimes they can help us cope. First of all, movies and television influence people’s thinking and action, especially the youth who are vulnerable. For instance, violence and sexual scenes result in young people cruel behavior. According to media, there have been serial murders which committed in school in China, and some scientists believed that the serious actions may involve in so many violence scenes in the media. Secondly, people who spend too much time to watch movies or television  can get addicted and tend to have sedentary lifestyle. They seldom do exercise and get fatter. Obviously, this is not good for their health and relationship between family members. Some housewives, for example, spend so much time watching tv that some of them forget to prepare meals for their family or neglect their children. This behavior may affect negatively on the family relationship. In contrast, movies and television play significant role in entertaining people. Therefore, people’s behavior can change positively after they feel relax. In addition, some kinds of movies or TV programs contain moral value which help people distinguish between wrong and right. Furthermore some TV channels such as Discovery and Animal Planet can raise people’s awareness of environmental protection. Movies can lead us to high aims. They can have stories of people who made great sacrifices for their noble ideas. Thus movies teach us how important struggle is for success.In this connection movies on great people like Abrahan Lincoln, Winston Churchill, Kamal Ataturk and the Quaid-e-Azam deserve special praise. Informative or educative movies are generally scientific,historical,political and cultural . Scientific films brings home to us new inventions and discoveries. They inform us about new adventures of man.These can be in our own language or in foreign languages. Historical and political movies inform us about the great empires like the Chinese and roman. Cultural movies let us know about religions, arts, literatures and traditions of different societies. Movies can have a negative influence in a number of ways. There are movies about criminals. They present their crimes in attractive ways. Movies with accidents and stories having negative effect upon character should be avoided. The invention for television and movies influenced people’s behavior so much, wether that behavior is good or bad, they make them have new habits, new clothes and new information. For example when the young people watch movies like Super Man and Spider Man they try to do what they have seen in the movie, they will jump from high places which might harm them, ,or the people who watch the famous stars in the tv like Tom Cruez, or Madonna, trying to imitate their hairstyle and wear same clothes like them, those have absulotely obvious impact.  In brief, movies and television obviously affect on people’s behavior. However if people can limit amount of time they spend to watch and choose proper films and channels, people will have benefits and can prevent the disadvantages.

Saturday, November 9, 2019

Adam Revo Relaunch Essay

First of all we would like to Thank ALMIGHTY, Who is the source of all our knowledge and wisdom. Then we would particularly like to thank our respected instructor Mr. Yasir Ali Somro for providing us the opportunity to look into various aspects of Marketing. His teaching is very informative and beneficial for us in future. He has been very helpful to us in making the project and in gaining further knowledge. Then thanks to our Parents, Friends and Colleagues in making of this project. Moreover we are thankful to all our group members who have coordinated and cooperated in the making of this report. 1. Company Description The group was initiated by Sir Adamjee Haji Dawood (1880-1948) who also played a vibrant role in the birth of the state of Pakistan by acting as a financial advisor and supporter to Quaid-e-Azam Mohomed Ali Jinnah-the founding father of Pakistan. Sir Adamjee’s role as advisor gave birth to various economic institutions; the Muslim Commercial Bank (MCB), Orient Airways, and the Morning Star newspaper. These were primarily established at the behest of Quaid-e-Azam Mohomed Ali Jinnah to win support of Muslims of Pakistan and facilitate them in migration to Pakistan during the partition of India in August 1947. Adam Motor Co., an assembler of Chinese SUVs and pickup trucks in Pakistan introduced an indigenous automobile Called the Revo. It is a 3576 mm long hatchback, powered by either a 800 cc or a 1051 cc petrol engine, sourced from Wuling in China. Otherwise the car is built from local parts. Adam Revo was a city car made by the now defunct Adam Motor Company of Pakistan. It was the first car to be designed & assembled in Pakistan. The Revo is being assembled at a plant in Karachi owned by Adam Motors. And the engine and transmission systems have come from China. The company plans to make 5,000units a year 2. Reasons of failure There are some main causes of failure of this project: Political As world is a global village now so foreign brands are easily available in the market. People tend to prefer foreign companies over local companies. If you want to grow your local automotive industry then one must first give tax leverage to this industry to protect their companies or else foreign companies would run the domestic country down to nothing. Lack of Government support Former Prime Minister Shaukat Aziz inaugurated Revo’s plant in 2003, Aziz promised Feroz Khan, the maker of Revo, to buy his car for the government as it was the cheapest in the country. Feroz Khan did produce suffice to cater the needs of Government who decided to buy Adam Revo instead of Mehran. The government could have easily bought 5,000-10,000 cars a year but it never fulfilled its promise and that was one of the major reasons why the project collapsed. Lack of funds Due to interest of Prime Minister, Feroz Khan produces enough to carter the Government. When Government never fulfilled its promise, debt pilled up then company had to go bankrupt. There weren’t enough funds left to rejuvenate this company and to pay off its debt. Road grip of tires Tires used were of cheap quality, bumps and surface imperfections in the road results in inevitably reduced grip on the road which leads to a harsh ride. Speed-o-Meter People didn’t like cheap Speed-o-Meter of Adam Revo, which reminds drivers of 19s car. Now days where stylish cars are easily available, people didn’t like buying car which gives them the feel of driving any vintage car so they pay extra just to have car with a bit of pizzas by paying 45-75000 extra. Lower Quality of interior plastic The car wasn’t good enough. The cheap plastic interior and hideous looks were not up to the expectations of the potential buyers of car, who rather preferred a used car than an Adam Revo. No Promotions/Advertising/Marketing plan Effective way of selling your product is to advertise it through Ads, Campaign and promotions. Adam Revo didn’t do its advertising its product; therefore only small part of the total population was aware of Adam Revo, rest still get baffled when asked about Pakistan’s first car Revo. People weren’t aware of Adam Revo how could it have earned profit. 3. Strategic Focus and plan Mission/Vision Adam Motor Company’s mission is to introduce vehicles with maximum indigenization, to price our vehicles most competitively with reliable quality, to realize highest customer satisfaction through 3S facilities, to export and to be a responsible corporate citizen. Goals Pakistani car industry to reach greater heights and eventually compete with larger car companies, within Pakistan and internationally. Core Competency and Sustainable Competitive Advantage Adam Motors believe that given the right environment and training, their people can be the best in the world. They believe that all their products must contain high indigenization, reliable quality and excellent after sale service Ansoff Matrix Market Penetration: Adam Motors will first try to capture market share by penetrating into market using Market-Penetration Strategy and to compete from well settled companies  like SUZUKI, HONDA, TOYOTA, and CHEVERLOTE excreta. These companies are already offering good cars and have established there names in Automobile industry. To penetrate into market Adam has its advantage of low price. Its biggest competitor is Mehran (cash cow for SUZUKI) in 800cc. Adam still has 70 to 80000 price difference from it. This strategy is appropriate for Adam Motors as there is a demand and the customers are looking for bargains. Adam Revo has an affordable price which can penetrate deep into the market for middle class people. After company increase its market share company can go for Product development strategy while developing new product for potential interest to its current markets. Once company establishes its reputation it can offer a new product in a new market by using diversification strategy. Porter Generic Strategies Cost Leadership When it comes to market Revo, Overall cost leadership Strategy is appropriate for Adam Motors to gain market. Adam Motors is considered to be lowest cost producer within industry. And there advantage over Mehran makes is highly affordable for the middle class people and giving company a competitive advantage over other automobile companies. 4. Situation Analysis SWOT Analysis Strength: The only Pakistani manufacturer: The plant can produce up to 7000-10000 cars per year. Adam Revo, Pakistan’s first automobile manufacturing industry having largest manufacturing facilities with an annual production capacity of 70,000 – 10,000 vehicles. The vehicles produced include cars, small vans, Pickups and Cargo vans. With proper management and effective marketing Adam Motor’s Revo can manufacture suffice to carter the demand and can hold more than 50% of Market Share. Low – priced car. Adam Motor’s Revo biggest strength is its low price 70,000 to 85,000 cheaper  than Suzuki’s Mehran which makes this car highly affordable. With Government intervention this company can cater enough of the population. Excellence in installation of CNG kits Adam Motors have an enormous experience in the field of CNG/LPG. CNG kits installed in Adam Motors cars make it fuel efficient car with globally acclaimed CNG components installed. Impeccable increase in petrol prices is making implausible for middle class people to afford the overhauling cost of the car. Providing CNG kits will raise the bar for the industry to new greater heights. Weakness: Poor after sale service. After sales services is considered to be and integral part of customer services and a key determinant of customer satisfaction; while this may seem obvious but it’s not often done. Unfortunately, lack of emphasis on after sales services was observed, due to lack of resources and improper after sales services planning. Low Resale Value Revo was the Pakistan’s first car to make out to roads and had to face criticism. As a first company the quality of car and its parts used were not as good as it should have been which cause its unpopularity and its image had to taste dust therefore, when it comes to resale value the owner easily can lose 70,000 or more on selling. Pakistani buyers are cautious buyers who give the vehicle’s resale more importance. Competing in Pakistan only Growing up among some of the world’s biggest company like Honda, Suzuki, and Toyota is really hard job to do. With competitor having better resources, better research facilities and established brand name, it gets hard to compete. Low consumer awareness Since advertising and promotion directly relates to consumer awareness. One of the main reasons Revo didn’t survived was people weren’t aware of the  Revo. Advertising and promotion are useful factors in creating awareness among the consumer. Unfortunately Adam Motors didn’t indulge themselves in of the marketing. Lack of advanced technology. Advanced technology is competitive advantage. Unfortunately Adam Motors don’t posses modern technology which surely is Adam Motors biggest weakness. Adam Motors is competing with companies who posses advanced technology and have moved from traditional fuel cars to hybrid and electric cars. Unattractive structure. Revo looks was a major issue for buyer. It’s resembles to the three-wheeler china van. The shape of the car made it look quite ridiculous and unattractive. Poor material was been used in exterior and interior of the car. Adam Motor’s should have put more thought into the design and quality of the car. Opportunity: Capturing the market of low income people. Pakistan’s major part of population falls under category of middle class, lower middle class and lower class. To capture the people who have low purchasing power company must focus on the affordability of the product. Revo is cheap car even cheaper then Mehran. People with low income can easily afford this car and it’s overhauling expenses. People who have bikes and want a cheap spacious car to enjoy ride with their families can easily afford this fuel-efficient and cheap car. Enter in the market of 1300 cc cars. After getting its market share and reputation, Adam Revo can go for opportunity to capture market with 1300cc car and other models. As the only competitor in producing cheap 1300cc car is Suzuki who have been failed trying different variation in their 1300cc model cars. Large market size to operate. Demand of cheap cars in Pakistan is very high. There’s no second thought to it. Majority of Pakistan’s population belong to classes who can not afford luxurious cars and are interested in cheap, fuel- efficient cars. There is  big market for there car if they plan well and market there product efficiently they can target large market size. Economy of Pakistan. Growing local industry can ultimately benefit economy of Pakistan. Developing good reputation will induce other companies to make investment in Pakistan my doing joint venture production. Export Revo can also give benefit to Pakistan’s economy. Threats: Competitors (Pak Suzuki) Currently Pak Suzuki is largest car assembler and market leader in Pakistan automobile market. Pak Suzuki has more than 60% of the market share. Having effective after sales service and wide spread network of show rooms and EFI technology surely is Adam biggest competitor. Market perception. The perception of consumer of Adam’s Motors is that they provide cheap car with low quality. As long as Revo don’t take steps to induce people that there product are best use of their money, whatever car they come up with will not going to be accepted by the consumer. Load shedding of CNG in Pakistan. Load shedding of CNG is one of the big problems in Pakistan and company like Adam Motor who are totally dependent upon CNG as this is one of the main reason which makes this car overhauling expenses affordable. Sharp Increase in price of Raw Material. Increase in price of everything due to inflation is also a threat e. The cost raw material and labor have also increased which will result in expensive product making it unaffordable for consumer of low income. Ambiguity in political issue. In Pakistan the ambiguity in political issue is very high. Every now and then we get strangled by the strike conducted by different political parties making it very difficult for industry to match the quota. Sometimes even worker don’t come to work which increases the cost of production and delay in delivery. Internal Strengths and Weaknesses Offerings It offers Fuel-efficient highly affordable Chinese made engines car which are 10% to 15% cheaper than other local competitors. As demand of cheap cars is so high in Pakistan, providing cheap cars to consumer so could get their needs satisfied. Marketing: The key marketing objective of the company is to become the segment leader in 800 cc market It is the main concern to market the Adam’s Dreamer at an economical price, which would give a competitive edge. To duly anticipate in maintaining quality benchmark by maintaining the efficiency of automobile production unit by continuous research and development program, keeping in view the customer’s needs and a sound distribution system to attain the max of customer satisfaction. Adam Motor intention is to attain an increase in share of the urban population consisting of Karachi, Lahore, and Islamabad as well as in rural areas of Pakistan in automobile industry. The duly purpose to attain this target by direct frontal assault on the market and to re-launch the brand on a higher scale to eliminate the resistance from small competitors and taking on competition directly. Personnel/Management Company strives for skilled entities who value time and quality as crucial assets. Finance Manufacturing Research and Development (R & D) External Opportunities and Threats Consumer/Social: Today, companies recognize that they cannot appeal to each and every buyer in the market place†¦ The reason of this problem is that buyers are too numerous, too widely scattered and too much wearied in their needs and buying practices; therefore, to reach the right person who is definitely a potential customer of your product is very difficult. Competitive: For the newly launched automobile company it is very challenging to get even very small shares of the automobile market when the giants like TOYOTA, SUZUKI etc. are already capturing the major market. Paksitan’s first car Technological Competing with other Economic Prime Minister Nawaz Sharif, Known for his decisions which helps economy of the country to grow. Providing subsidy to industrial sector will definitely help industry like ADAM COMPANY to grow. This is an opportunity was the company to go for this opportunity. Legal/Regulatory Industry Analysis Competitor Analysis (Porter 5 Forces Model, Defense Strategy, Attack Strategy) Company Analysis Customer Analysis (Segmentation/Targeting) 5. Market-Product Focus Marketing and Product Objectives Target Markets The car’s target audience was envisaged to be Pakistan’s middle class car buyer. The company had planned to export the car in the future to other countries as well. Points of Parity (POP), Points of Difference (POD) Positioning 6. Marketing Program Product Strategy/ Branding Strategy, BCG Matrix Price Strategy: The price of Adams Revo was low as compared with the competitors but the features of the car were not up to the standard of the competitors therefore to compete with the competitors it is essential for the company to change the price in order to change its design to get profits. The increase in price should be less than the competitors price in order to maintain the market reputation of having a low priced car. People were seen to be satisfied with the price of the car, however, the major reasons which caused the car to flop were the low quality, performance style as well as the lack of promotion, therefore it is required by the company to reposition its product and promote it. The repositioning of the product and the promotional advertisement will increase the cost of the car which may result in the increase of prices. The price offer by the company is almost 20% less than its major competitor Suzuki Mehran. The company can afford an increase in price to a level which is less than Mehran in order to reposition its product Promotion Strategy: For repositioning first we will redesign the promotion mix to inform customers about the attributes, features of the Adam’s Dreamer along with its emphasis on life style and technical expertise. Pull strategy will be used for the promotion to build up consumer demand. If the strategy is successful, customers will ask dealers for Dreamer and dealers will ask Adam’s Motors to produce more. Sales promotion is one of the ways to encourage sales of our new Adam’s Dreamer. The company can give discounts on conducting different car fairs or in the exhibitions. They can offer discounts sales to different car rental organizations or the transport departments of different companies, by doing this Dreamer can achieve road presence which can broaden the future sales of Adam’s Dreamer Place (Distribution Strategy): Our market segmentation reveals that The Company’s product Adam’s DREAMER is not for the superior class, that is, upper-upper but also not for the upper-lower class of the country. The Adams Dreamer is basically for the, upper-middle class, Middle class and lower-middle class of the country The smaller areas of the country are the major place for the middle class of society. In order to reach the every middle class consumer of the country the Adam’s DREAMER must be available in all the seller cities of each province. Therefore Adams Dreamer dealership must be in Hyderabad,Sukkar (SINDH) Sialkot, Multan (PUNJAB) Chaman (BALOCHISTAN) Gigot (KHYBER PAKHTUNKHUA) The semi-urban cities of the country are the major place for the lower-Middle  class of society. In order to reach the every lower class consumer of the country the Adam’s DREAMER must be available in all the small cities of each province. Therefore Adams Dreamer must be in Rohri SINDH Okara, Sahiwal, MianwaliPUNJAB Pasheen BALOCHISTAN Abottabad KHYBER PAKHTUNKHUA 7. Implementation Company has a nonexistent demand and Latent demand. As marketing and promotion of Adam Revo was never have attempted. They share a strong need for the product which is cheap and can satisfy there needs but due non marketing strategy people were unaware of the product which causes non existent demand. 8. Evaluation and Control As per the survey done by the general public, the evaluation result was in favor of re-launching the car but there were few amendment needed to be made, for example the interior part and as well as engine including the suspension of the car.